As marketers, we’re often asked about podcasting and whether it can help a business or a personal brand. The answer is yes, if it’s done right. Podcasting has become very popular. In fact, 73 million Americans listen to podcasts monthly and they’re mostly 25 to 54 year-olds (the most influential, affluent audience). For this reason, podcasts are becoming a valuable part of a small business marketing strategy.
Good content marketing can be the foundation for a successful business. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. (Content Marketing Institute) This is what can help you sell what you offer. Surprisingly, 63% of businesses either […]
In our space, everybody and their brother can throw up a website. So as web developers and marketing strategists, we’re constantly looking for ways to stand out and differentiate ourselves. It’s the same for your business! How are you different, better, more awesome than your competitors? What problems do you solve for your clients? Let’s […]
In our last blog post, we talked about getting clear on your core services, peeling off what doesn’t serve you or your clients and tapping into the pain points and problems you solve for your customers. Now, let’s talk about how you’re showing up in the online world. If your website is looking a little […]
Concept: Occasionally, we all feel frustrated making advertising, marketing and day-to-day business decisions because we have too many hats to wear. We may have a hard time keeping our sanity and staying focused on growing our business. For these reasons, the message that Mister Thorazine projects actually resonates with a large audience. Mister Thorazine is […]