As marketers, we’re often asked about podcasting and whether it can help a business or a personal brand. The answer is yes, if it’s done right. Podcasting has become very popular. In fact, 73 million Americans listen to podcasts monthly and they’re mostly 25 to 54 year-olds (the most influential, affluent audience). For this reason, podcasts are becoming a valuable part of a small business marketing strategy.
Good content marketing can be the foundation for a successful business. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. (Content Marketing Institute) This is what can help you sell what you offer. Surprisingly, 63% of businesses either […]
In our space, everybody and their brother can throw up a website. So as web developers and marketing strategists, we’re constantly looking for ways to stand out and differentiate ourselves. It’s the same for your business! How are you different, better, more awesome than your competitors? What problems do you solve for your clients? Let’s […]
In our last blog post, we talked about getting clear on your core services, peeling off what doesn’t serve you or your clients and tapping into the pain points and problems you solve for your customers. Now, let’s talk about how you’re showing up in the online world. If your website is looking a little […]
Concept: Occasionally, we all feel frustrated making advertising, marketing and day-to-day business decisions because we have too many hats to wear. We may have a hard time keeping our sanity and staying focused on growing our business. For these reasons, the message that Mister Thorazine projects actually resonates with a large audience. Mister Thorazine is […]
Imagine, having a friend and advisor who’s worn all the hats in business and understands how marketing fits in to your overall business strategy. What if you could ask a question, and get a clear answer to help you navigate the overwhelming choices in marketing your business? Maybe you’re getting disillusioned and ready to give […]
How to make Yelp work for you! January 17th 2016 — Manhattan Beach, CA Localista Media hosted the kick-off Mavericks, Mavens and Mentors event with over 40 guests at Tin Roof Bistro. Not only was it a sell-out event, the attendees had an amazing opportunity to ask questions and get some honest feedback about Yelp […]
Using Facebook for your business can be a good way to attract more customers, products, or services to your company. Here are some top tips for using Facebook to your advantage: Use public Facebook messages to alert fans of any special offers or discounts that you are currently offering. This is a quick and free […]
Many people use the idiom “I wrote the book on…” to describe how knowledgeable they are about their chosen profession, but what if you did write “the” book on your area of expertise? It can actually pay off for business owners to write their own book, and here is why: Establish Yourself as an Expert […]
Competing with big box stores can leave many small business owners feeling overwhelmed. Everyday it seems that there is a new social network or advertising service that is “guaranteed” to grow your business by 1000%. Most aren’t worth the price you pay but there are a few, highly effective, methods and services that you should […]
