If you want to get the news about your company and your products covered by a reporter then you are going to have to do some work. Just sending an email to these professionals and expecting them to call back is ludicrous. You are going to need to send emails about what you want covered, […]
You have to have a press kit that you can use whenever you are addressing reporters about your company. By having a press kit you have all of the pertinent information at hand and you do not have to try and write a new company biography each time you get an opportunity to meet with […]
Any successful business owner knows the importance of great PR, but not every business owner understands what makes great PR. Here are some ideas of PR opportunities which may be suitable for promoting your business. Hold an Event If you hold a launch event, you can invite all the key movers and shakers in your […]
Being able to write a good press release is an essential piece of PR that should be perfected by any company which is trying to promote itself to the general public. Despite this fact, many companies fail to create great press releases. Although a lot of things go into making a good press release, the […]
Hiring a management firm that specializes in handling the PR of companies and individuals is not always something smaller companies can afford to do. If you are just now getting your feet off the ground with your new business venture it is highly likely that you will need to handle your own PR. Before you […]
