In our space, everybody and their brother can throw up a website. So as web developers and marketing strategists, we’re constantly looking for ways to stand out and differentiate ourselves. It’s the same for your business! How are you different, better, more awesome than your competitors? What problems do you solve for your clients?
Let’s GET real…
Take a look at your website today. Is the word-speak all about you? How fabulous you are? Me, me, me? Hey, look at me!
Now switch hats for a minute. If you’re a customer going to a website that speaks to you, knows exactly what your pain points are and really gets you and wants to make life better, or even more amazing, it’s like a big warm hug. Right?
Let’s BE real…
It’s not as easy as it sounds. Our first inclination is often to put on a show-and-tell, letting people know all the qualifying factors that make our company the right choice – or why WE THINK we’re the right choice – for them. And usually said in too many words!
It’s a habit we can easily fall into when we shift to “sell” mode. But the best thing you can do is role-play by putting yourself in your clients’ shoes and speaking directly to that person. This is where it helps to have an outside, fresh perspective to get into the hearts and heads of your clients and craft your website and marketing message that relates to your customers and gets them to take action.
The next time you start thinking about doing any marketing, stop and change your perspective. Instead, look at your website, ads, social media and all of your marketing through the eyes of your clients. It’s all about them, not you.
Still stuck? Here’s a tip…
One of the things we recommend to clients is to take a look at what their customers are saying about them. What words do they use to describe the benefits and the amazing experience they had working with you or buying from you? What were some of the problems you solved for them? Or how did you make life easier, better or more fun? By using the same language that your current clients use to market your business, you will also attract other similar people who are dying to be a customer. You’ll be speaking their language, baby!