Many people use the idiom “I wrote the book on…” to describe how knowledgeable they are about their chosen profession, but what if you did write “the” book on your area of expertise? It can actually pay off for business owners to write their own book, and here is why: Establish Yourself as an Expert […]
Competing with big box stores can leave many small business owners feeling overwhelmed. Everyday it seems that there is a new social network or advertising service that is “guaranteed” to grow your business by 1000%. Most aren’t worth the price you pay but there are a few, highly effective, methods and services that you should […]
Cash Mobs are a type of Neighborhood Marketing and are quite popular today. They have been used to support small businesses and foster connected communities, but are they being used effectively and are small businesses seeing increased sales. We interviewed shop local expert Heidi Butzine, author of the book “Shop Local; A Practical Pain-Free Guide to […]
Although it seems like there is a new social media trend every day, Pinterest looks as if it is here to stay. Pinterest actually has the third biggest social media marketing share, just behind Twitter and Facebook, so it is important to learn how to use it effectively to promote your small business. Once you […]
So, you want to send out a press release–Or, at least, someone said you should. Press releases can be a valuable tool when something truly newsworthy happens at your company. The problem is, that, what you think is newsworthy the press may not. Sometimes, professionally written and optimized press releases when released through top-tier wire […]
Over the past couple of years most major brands have been utilizing Native Advertising in conjunction with display and banner ads to expose more people to their products and services. Many smaller businesses have either been unaware of the shift or felt that the longer sales cycle wasn’t cost effective. Current research shows no businesses large or […]
In a recent high profile movie trailer release for Marvels, “Avengers: Age of Ultron”, Marvel posted the video simultaneously to both Facebook and YouTube. Bear in mind that the Avengers Facebook Fan Page has nearly 13 million likes and their Marvels YouTube channel has less than 2 Million subscribers. The winner? Well, Marvel of course! […]
Podcasting is blogging with audio and video instead of text. Essentially, you post an MP3 file or video file instead of an article. 5 Reasons Why Podcasts Are Great An increasing number of people are downloading new podcasts every day. In fact iTunes has over 575 Million active users. Unlike traditional Radio and TV, podcast […]
Our lives are really very busy, and technology has made it very simple to send others messages via email and text messaging. The art of writing correspondence has been completely lost, and the truth is most people make very few phone calls. Sometimes you really need to speak to the person you are dealing with […]
Once you have a website for your company you start to send put invitations for people to come and view the website. Then you start doing search engine optimization so that the search engines are more interested in you and they send more people to your site. The same thing works with reporters and other […]
