Many people use the idiom “I wrote the book on…” to describe how knowledgeable they are about their chosen profession, but what if you did write “the” book on your area of expertise? It can actually pay off for business owners to write their own book, and here is why:
- Establish Yourself as an Expert
Writing a book can help you establish yourself an expert in your field while giving your business credibility. If a client wants to use one of the best in the business, they will go to an expert, so it pays to be that expert!
- Make a Big Impression While Business Networking
If you are at a networking event and somebody asks what you do for a living, you are more likely to be able to catch and keep their attention if you are able to answer that you “run a … business and write books on …” People will usually ask you about the book and not only will you be able to tell them about your book, but you can link this back to your company and what you do. You can even offer to send them a free copy, which is a great way to ensure that you exchange the correct details.
- It’s Pretty Painless to Become an Author
Up until recently, it could be prohibitively costly for business owners to write a book that would be seen by a lot of people, but thanks to the ability to self-publish on Kindle, you can now reach a far wider global audience without having to risk commissioning a large and potentially very costly print run. Publishing your book on an e-book web store allows people to find, buy, and read your book, who would previously not have been able to get hold of a copy at an affordable price. Make sure your book is easy to find by linking it to the appropriate search terms on whatever websites you try to sell it on.
- Increase Public Awareness of You and Your Business
Every time someone reads your book, it will increase public awareness of your company or brand. Every time someone reviews your book on the Internet or in the media, it is also free publicity. This is especially true if you can get local or national publications like newspapers or magazines to review your work. Reviews will always mention your name and it is likely that they will mention the name of your company, which can help you to gain recognition.
- Create a Steady Stream of Revenue
Although writing a book is unlikely to make you a millionaire, it can provide you with a steady stream of additional income, if it is correctly marketed.
- Your Gateway to Becoming a Consultant
Writing a successful book can help you to expand your business by allowing you to become a consultant or trainer in your area of specialism. As well as providing you with an extra source of income, this will provide you with extra free publicity.
Writing a book can be a great marketing tool for a small business owner. It isn’t hard to write a book if you draw on your own personal business expertise. With new year upon us it’s a great time to think about what you want to accomplish this year–writing a book is a powerful accomplishment. The Localista team has written a combined 20 books on a number of topics and we can help you write your book as editors, ghostwriters or as a sounding board. We own a number of imprints (publishing companies) and can take you through planning, writing, editing, layout, cover design, publishing and distribution. Reach out and contact us to learn more!