In a recent high profile movie trailer release for Marvels, “Avengers: Age of Ultron”, Marvel posted the video simultaneously to both Facebook and YouTube.
Bear in mind that the Avengers Facebook Fan Page has nearly 13 million likes and their Marvels YouTube channel has less than 2 Million subscribers.
The winner? Well, Marvel of course! Facebook post received over 6 Million views while YouTube post garnered over 13 Million all within just 2 days.
Lesson? Each service provides a different audience but for video viewership it appears that YouTube is still the champ. Lesson for you? Post your video to as many popular platforms as possible. Edit and encode for YouTube, Facebook and Instagram. (Instagram requires a minimum of 15 seconds including and formatting is square.)
And, of course here is the trailer for “Avengers: Age of Ultron”.