As marketers, we’re often asked about podcasting and whether it can help a business or a personal brand. The answer is yes, if it’s done right. Podcasting has become very popular. In fact, 73 million Americans listen to podcasts monthly and they’re mostly 25 to 54 year-olds (the most influential, affluent audience). For this reason, podcasts are becoming a valuable part of a small business marketing strategy.
In our space, everybody and their brother can throw up a website. So as web developers and marketing strategists, we’re constantly looking for ways to stand out and differentiate ourselves. It’s the same for your business! How are you different, better, more awesome than your competitors? What problems do you solve for your clients? Let’s […]