What’s the real value of a press release?
So, you want to send out a press release–Or, at least, someone said you should. Press releases can be a valuable tool when something truly newsworthy happens at your company. The problem is, that, what you think is newsworthy the press may not. Sometimes, professionally written and optimized press releases when released through top-tier wire services can get picked up even if what you’re pitching isn’t necessarily newsworthy–but that is extremely rare and an expensive proposition.
A press release is a hope, a localista media article is a guarantee.
Let’s look at the cost and value of a press release. You can pay up to $450 for a professionally written press release that you then have to pay for proper distribution which can run an additional $495. And where is that value? If you’re very lucky, and the release was interesting and well written you might get picked up in one media outlet… and that’s on a slow news day. So let’s say you spent the average $600 for writing and distribution of your release and no one noticed. You’ve just wasted $600.
Skipping the Press Release
At Localista Media we help businesses skip the press release stage by telling their story and then we publish and promote it. We can turn details about you, your product, service or business, that may not necessarily be newsworthy, into an interesting article that engages readers.
Our professional writers discover what you need to promote, research additional related content and craft an article that features exactly what you want featured. Once approved by you, we publish the article to one or more of our media outlets and then promote it to our related social media accounts all for a price that’s comparable to a press release (but has more value through guaranteed placement.)
We operate Localista Magazine, Shareworthy.com, Planet Wellness, Home Kraft and a number of other popular media platforms that combined have over two hundred thousand fans and followers.
We can tell your story and make it shareworthy.