Once you have a website for your company you start to send put invitations for people to come and view the website. Then you start doing search engine optimization so that the search engines are more interested in you and they send more people to your site. The same thing works with reporters and other members of the media.
Once you have your press kit established, and you have done your research on which reporters are most likely to be interested in your company and products. Once you know which programs do live interviews and have local businesses on as guests, then you need a story to get the media really on fire about you. Just a product description is not going to make the media think you are interesting enough for coverage.
Before you start writing your story read the following tips on things that you might create the story from.
- Think about your company and the products you make and sell. How do the products change the lives of the average consumer? How does your company change the lives of their customers? Is the company involved in any charitable organizations or do they attempt to do everything in a manner that is safe for the environment and the community they are in?
- How did this business get started and why did the founder start it in the first place? There is usually a good human interest angle in the reason that people begin to make or create something. Sometimes they want a better product to offer because they have had bad experiences with items of the same type. Sometimes they want to offer a company that provides the best service to their customers because they felt like they were not treated well by other companies they used. Sometimes they create companies in honor of family members they love, or members that have passed away. These human interest angles make you seem real to the reporter and to their audience.
- Think about what things people in the country are currently the most interested in. At any given time something in the community is more fashionable than other things are. Take the fact that most people now try and do things they consider to be “Green” in order to help protect their environment. If your company does something that fits into these efforts then be sure and make that a part of your story. You want people to connect to you and the best way to do so is to make them feel that you have the same interests in their community that they have.
- Always write your ideas down on paper so you do not forget them. Sometimes you get busy and have to set aside the story you were developing. If you were writing down on paper what was on your mind when you get to return to the task you will be able to pick up where you left off.