We all know that televisions are in the majority of all homes, and in some homes these sources of entertainment and information are in every room of the house. It makes sense that you can reach a large number of people with your messages if you have those messages aired on a television.
You can make a commercial and pay the television station to air that commercial for you. This will bring you some results, but it is also costly and will take a big bite out of your advertising budget. The best way to get your company news on television is to get a spot on a local television program. Using this method will allow you to be seen on the small screen at no cost to you.
The first thing that you need to do is decide what type of person is most likely to be interested in the products or services that you have to offer. The age of the average person that will respond to your company is very important as to what local programs to try and get a spot on.
Morning news programs that air during the early part of the working day will reach more retired individuals and stay at home moms. In the early evening you can reach those moms and dads that are home from work. Early afternoon is a prime time to reach adolescents that might be interested in your message.
Once you have narrowed down the most likely people that will want to see your message you need to watch some local programming to discover which of them will be a possibility for you. You need to watch the programs and determine the types of things they normally cover. Pay attention to whether or not they do live interviews or if they simply play recorded clips. Learn who the anchors and reporters are on these shows.
Next you will need to get on the show. One way to do this is to call the station and talk to the producer over the show. You can give them a short and to the point pitch explaining your company and what you do. Be straight to the point and offer to send detailed emails and other material so they can see what you are all about.
You can also email and call the reporters and the anchors on shows to get their help. Anchors and reporters pitch ideas to their producers so you want to know which anchors may be more likely to be interested in your company based o the types of articles you see them doing on the program.
Use the holidays that are coming up to turn your message into a clever holiday related segment. During the holidays all local programming will be trying to find more new companies and products to show their audience. Have a real pitch that takes you ordinary product and make it something that ties in with the holiday theme.