As marketers, we’re often asked about podcasting and whether it can help a business or a personal brand. The answer is yes, if it’s done right. Podcasting has become very popular. In fact, 73 million Americans listen to podcasts monthly and they’re mostly 25 to 54 year-olds (the most influential, affluent audience). For this reason, podcasts are becoming a valuable part of a small business marketing strategy.
Good content marketing can be the foundation for a successful business. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. (Content Marketing Institute) This is what can help you sell what you offer. Surprisingly, 63% of businesses either […]
In our space, everybody and their brother can throw up a website. So as web developers and marketing strategists, we’re constantly looking for ways to stand out and differentiate ourselves. It’s the same for your business! How are you different, better, more awesome than your competitors? What problems do you solve for your clients? Let’s […]
Imagine, having a friend and advisor who’s worn all the hats in business and understands how marketing fits in to your overall business strategy. What if you could ask a question, and get a clear answer to help you navigate the overwhelming choices in marketing your business? Maybe you’re getting disillusioned and ready to give […]
So, you want to send out a press release–Or, at least, someone said you should. Press releases can be a valuable tool when something truly newsworthy happens at your company. The problem is, that, what you think is newsworthy the press may not. Sometimes, professionally written and optimized press releases when released through top-tier wire […]