Tips on Putting Together a Press Kit
You have to have a press kit that you can use whenever you are addressing reporters about your company. By having a press kit you have all of the pertinent information at hand and you do not have to try and write a new company biography each time you get an opportunity to meet with reporters and media correspondence.
The first thing that you want to include in your press kit is the details of the company background. These details should include when the company began and exactly what the company does. If they produce an item or service an item this needs to be mentioned. You want all the information about the company to be included so that the press receives a good idea of who your company is and what they are all about, but keep it as short as possible. Between two and four paragraphs should be long enough to make a brief introduction to the company.
If you sell a product, or produce a product at your company then you need a fact sheet about the product. This fact sheet should tell the details of the product. It should include what it is, and what it does, and the sizes you can buy it in. If there are options like color choices this should be included on your fact sheet. The price that people can expect to pay for the item and where to buy the item is also necessary information to have on the fact sheet.
A picture sheet that shows visual images of the product in still shots will be beneficial to getting the image and description of the fact sheet through to the press and the audience. Make the pictures clearly show the item and take pictures from different angles to show different aspects of the product.
Information on the founder of the company is often very useful so it should be included in your press kit. People like to know who started a company and why they did so. People like to do business with people they can relate to and it is easier for the press to cover your company if they know who founded, and a little bit about that person. You do not have to do a full biography, but you need to touch on the highlights of their life and career.
If you are just now announcing a new product include the press release for this item in the press kit you are designing. This will allow the media to cover your company and to announce your new product at the same time.
When you go to tradeshows and things like this you can hand these press kits out to anyone interested in your booth. You can send all members of the media a copy of the press kit so they can understand about your company. This may cause them to do an immediate story covering you, or it may simply give them something to use at a later date.